AT&T Archives: Saul Bass Pitches Video for Bell System Logo Redesign

For more from the AT&T Archives, visit http://techchannel.att.com/archives Saul Bass' work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with AT&T, designing not only the 1970 "bell" logo that was ubiquitous for a decade, but also the globe logo unveiled in 1983.